The Stoddard Firm Editorial Guidelines

Reliable Legal Experience

At The Stoddard Firm, we are committed to producing high-quality, trustworthy content that educates and supports individuals affected by personal injuries in Atlanta, GA. These editorial guidelines have been created to help our writers and editors maintain a consistent tone, uphold our brand identity, and address the specific needs of our audience. Every piece of content should reflect our firm’s mission: to provide compassionate, informed legal representation to seriously injured people and their families.

Our content should empower readers by clearly explaining legal topics, local relevance, and practical guidance. Writers should write with empathy and authority, recognizing that our audience may be going through one of the most difficult times in their lives.

Credentials of Our Contributors

All content is written or reviewed by qualified legal professionals with experience in Georgia personal injury law. Contributors include attorneys, legal writers, and editors who understand how to communicate legal concepts in accessible ways. A subject matter expert must review medical or legal information content to ensure accuracy and compliance.

Authorship and legal credentials or professional experience should be clearly stated when appropriate. This reinforces the credibility and transparency of our content.

The Purpose of Our Legal Website

The Stoddard Firm’s website aims to educate potential clients about their rights, outline legal options, and show how our team can help. Content should explain personal injury law in Georgia, particularly as it applies to Atlanta residents. It should provide actionable guidance, reduce confusion, and encourage readers to contact us for further assistance.

Our content must balance legal accuracy and readability, serving informational and emotional needs. Every piece should foster trust and build the reader’s confidence in our firm.

Topical Content

We only publish content that aligns with the firm’s practice areas and values. All topics must be relevant to personal injury law and applicable to the Atlanta, GA, market. Avoid generic, national-level content that doesn’t reflect our community’s unique needs.

Examples of topical content include:

• Georgia personal injury statutes and deadlines
• Atlanta traffic accident hotspots
• Local hospital and rehabilitation resources
• Client success stories and firm news

Writers should propose topics that respond to real concerns of Atlanta residents, derived from keyword research, FAQs, or commonly discussed legal issues in the region.

We Maintain Our Editorial Content

Our editorial team routinely audits published content to ensure it reflects current Georgia law and The Stoddard Firm’s evolving legal strategies. Updates should be documented and dated.

We prioritize:

• Timeliness
• Legal compliance
• Elimination of outdated or inaccurate information
• Accessibility improvements (e.g., improved formatting for mobile readers)

Engaging Our Readers

We engage our audience by putting their needs first. Content must anticipate common concerns, answer pressing questions, and provide a sense of empowerment. To achieve this:

• Use second-person language (“you”) to speak directly to readers.
• Open with relatable scenarios to draw readers in.
• Use Atlanta-specific references to create a local connection.
• Include FAQs, bullet points, and plain English explanations.

Calls to action (CTAs) must be clear and supportive, inviting readers to contact us for help. Example CTAs:

• “Get a Free Case Evaluation”
• “Speak with an Atlanta Personal Injury Lawyer Today”
• “Find Out If You Have a Claim”

Our Editorial Integrity

We uphold the highest editorial standards. We aim to publish accurate, transparent, and honest information that empowers readers to make informed decisions while reinforcing trust in our legal services. Editorial integrity is not just about correctness. It’s about upholding values that reflect our dedication to ethical, client-centered representation.

Transparency

Always disclose when content reflects attorney opinion or personal interpretation. Make a clear distinction between objective facts and commentary. All legal or medical information should be attributed to reputable, verifiable sources, such as the Georgia State Bar, peer-reviewed journals, court records, or government agencies. When external sources are cited, include links when possible to support further reader exploration.

Accuracy

Legal accuracy is essential. Writers must thoroughly fact-check all claims, especially when referencing Georgia statutes, timelines, or case law. Editors are responsible for cross-checking these facts and ensuring each piece is precise and contextualized. Content should never mislead, oversimplify, or present speculative claims as certainty.

Authenticity

Maintain a compassionate and respectful tone. Represent The Stoddard Firm honestly by reflecting on real experiences, ethical practices, and professional outcomes. Avoid hype, overpromises, or emotionally manipulative language. Our voice must remain sincere and grounded, consistently demonstrating our commitment to supporting injured individuals with integrity and professionalism.

Types of Content on Our Website

Practice Area Pages

These pages describe our personal injury cases, such as car accidents and wrongful death, tailored to Georgia law and Atlanta residents. Writers should explain each type of case clearly, include relevant statutes, and use Atlanta-specific examples. Each page should contain internal links and persuasive calls to action (CTAs).

Blogs

Blogs offer practical insights on trending legal issues, recent law changes, safety tips, or FAQs. They must be easy to read, locally relevant, and SEO-friendly. Each blog should include clear headings, local examples, and links to other site content.

FAQs

Straightforward answers to high-volume questions. Each FAQ should target a single question and offer a concise, clear response.

Our Locations

Describe the areas we serve, highlighting Atlanta and surrounding communities. Include driving directions, office contact info, and neighborhood familiarity.

Our Case Results

Real examples of successful outcomes are anonymized to protect client confidentiality. Focus on the story and what made the resolution meaningful.

Free Case Evaluation

Landing pages designed to convert. Emphasize our no-obligation consultation and compassionate approach. Reinforce trust and encourage action.

Submit Corrections to Our Content

If readers find inaccurate, outdated, or misleading information, they should contact us via the website or email. All submissions are reviewed within 10 business days. Corrections are logged, and content is updated transparently.

How The Stoddard Firm Can Help You

Every page must include a strong final section summarizing how we can help. Remind readers that we offer free case evaluations, work on a contingency fee basis, and have a proven record of fighting for Atlanta’s injured.

Encourage readers to act by:

• Reinforcing our experience
• Emphasizing empathy and support
• Providing clear next steps

By following these standards, we ensure that every piece of content reflects our firm’s values, serves our readers with integrity, and builds trust within the Atlanta community.